Saturday, July 15, 2017

How to Manage Bookstore

Running a bookstore whether it is a brick and mortar or online shop is similar to running other retail stores. In general, a small bookstore can have a collection of thousands of book titles whose quantity, authors and category have to be stored in a good database management system, A customer who enters a bookstore may ask certain title from a shopkeeper whether it is available or not.
This Database Management System in online store is available for purchase or download on the internet. Server based shopping cart application such as VPASP, ZENCART. Most of this Ecommerce software can be customized by bookstore owners if they want to share their books online.
For brick and mortar bookstores, the use of POS that is connected with records of inventory and cash register increase the operational efficiency of the bookselling business.
How a bookstore is managed determines the success and failure of the business. In the internet era where millions of ebooks can be read and downloaded, the survival of a brick and mortar bookstore is becoming more difficult. Bookstore owners must think of selling their books online to get more customers or loose the competition and kicked out of the business.
Another way of getting more customers is implementing proactive marketing. Spreading leaflets to residential areas about newly arrived books and sending emails to old customers about books that are relevant to their interest can be an effective strategy to increase sales.
Although books can now be read using ebook readers and tablets, a lot of people still like to hold physical paper and the ink smell of the printed papers.

Thursday, September 18, 2014

The Bookstore

The Bookstore is a title of a novel written by Deborah Meyler. It tells the journey of personal discovery of Esme Garland. Crossing the Atlantic Ocean from London, this independent girl received a prestigeous scholarship to study art history at Columbia University. Happily settling in New York, this smart girl had a 2-week encounter with a wealthy and good looking New Yorker Mitchell van Leuven. He was a teacher in a private bookstore. It turned out to be a bad decisions. He was enchanted by Esme but not in love with her. Mitchell left Esme as she was on the brink of telling him about her pregnancy.
She had to find a job to support her life and her child. She got a job at a secondhand bookstore - The Owl.
This is a gorgeous novel well researched and beautifully written by the author. This easy to read book is not only about love story of Esme but also about the love of books and the struggle of the bookstore owner trying to survive. Deborah's description about New York City, the Owl and the book lovers who frequent the bookstore was fantastic. Reading this, we could imagine a small bookstores filled with shelves on the walls and feel the smell of the books. 

Thursday, March 6, 2014

Store Lay Out and Impulse Buying

I was watching several supermarket psychology videos in about store entrances, lay-out and impulse buying. Store owners usually design the lay-out of the shelves and the display of the merchandise in a way that allows people to walk through most of products in the store and specific goods that they want to sell more. The lay-out of the shop will greatly affects the number of goods which people will buy. People who walk through certain products may purchase goods that they did not plan to buy when they were still at homes. This unplanned decision is also called impulse buying or impulse purchase. Another approach that retailers use to sell certain products to customers is by putting them on the shelves or tables near the cashiers. All of the customers who walk to the cashier area will see these products and may decide to buy them.
Impulse buying can also be increased by inside marketing strategy. Banners that exhibit new electronic products can be placed at the entrance of the stores to attract the attention of customers.
In terms of online stores, banner ads and text links can be put on website area that is called above the fold. This is the area in the website which visitors can see directly when opening the sites without have to move the scroll bar of the computer or tablet. To enhance the advertisement performance, the banners can be designed with combination of moving texts and images. The use of Adobe Flash software for designing the ads will yield in attractive banner ads that can increase impulse buying of an online store.

Wednesday, March 5, 2014

Profit Margin of a Bookstore

Most of the brick and mortar bookstores charge profit margins that are higher than supermarkets and grocery stores. Books are now available in electronic formats and can be sold throughout the world through online shop. Electronic books are cheaper because they do not need paper. Conventional books can be sold with profit margin as low as 30%. If the books are printed in colors, their prices will be two or three times higher than the black and white books.
In modern era where smartphones and tablets have been part of our daily life, more people buy and read electronic books that are purchased and downloaded online. Because there are no printing, shipping and distribution costs involved in the selling of such books, the profit margin a publisher or bookshop charges to customers can be as low as 5%.
In the US, we see that the role of brick and mortar bookstores is getting smaller. More information is now available on the internet. University students and researchers can store hundreds of titles of books in their tablets and e-readers while they go to campus. The market share of e-books is increasing. Owners of brick and mortar bookstores have to adapt with this situation. They can start to sell e-books too. Although the profit margin is small, the number of books sold to customers will be significantly higher than printed copies.

Thursday, October 24, 2013

Android Tablets

Tablets that use Android Operating System from Google are now dominating the market. In the US, iPad from Apple and Kindle Fire from Amazon have to compete against Samsung Galaxy. Nokia is not a global leader in cell phone industry anymore. Consumers prefer Android tablets to Windows smartphones. They are affordable and can perform various functions include working as digital camera, GPS device, telephone, portable hotspot, and ebook reader. There are still a lot of people that do not need sophisticated tablet. Simple cell phone only for calling and sending text message still have market share. So, cell phone manufacturers should not abandon these kind of products. Some businessmen whom I met say that they use cell phones that do not have high-tech feature.

Saturday, August 31, 2013

Android Tablet and Ebook Reader

Cheap Android tablet manufactured by Chinese electronic and computer companies are entering the market. They are cheap and can be used as ebook readers. Compared to ordinary ebook reader Kobomini, cheap Tablet PCs that use Android as their operating system are more attractive because they can perform such functions as cell phones, e-book reader, calculator, digital camera and internet browser.
Apple as the largest producer of tablet computer is now loosing its market share, particularly in China and other South East Asian Market where Android Tablet PCs are more affordable to consumers.
A few days ago, I bought a tablet called Maxtron for 165 US dollars. It is a famous brand in Indonesia but unknown in the USA and Canada. The mobile device has got 2 built in cameras, 5MP and 8MP back camera with flash light. The monitor is 7" LCR screen with 1024 x 600 pixels resolution and multi-touch input method. Users of this Tablet can read e-books using PDF viewer or Documents to Go software application that has been installed by in the shop by the cell phone vendor.
The market for such device is booming in this South East Asian region because students and office workers need affordable smartphones that are multi-functional. In addition to reading books and browsing the internet, users can watch analog tv or listen to the radio directly from the device. GPS and A-GPS features are really helpful in helping users position while they are in places new to them. In addition to Maxtron, other Android tablets that are being offered to Indonesian consumers are Mito, Asus, Lenovo and and Acer.
A lot of book lovers prefer Kindle Fire, Kobo or Sony Ebook Reader as their favorite reading devices.

Thursday, December 6, 2012

50 Management Ideas You Really Need to Know

This book reveals secrets of important concepts which businessmen, managers and students must understand. The 50 management ideas present brief description about the wisdom of business gurus from Ansoff dan Drucker to Peters and Porter. It also provides explanation on new business terminologies and concepts including the blue ocean strategy, long tail and Web 2.0
  • Balanced Scorecard
  • Benchmarking
  • Blue Ocean Strategy
  • Matrix Boston
  • Business Process Reengineering (BPR)
  • Brand
  • Channel Management
  • Core Competence
  • Corporate Governance
  • Corporate Social Responsibility (CSR)
  • Corporate Strategy
  • Customer Relationship Management (CRM)
  • Decentralization
  • Diversification
  • Pareto Principle
  • Empowerment
  • Entrepreneurship
  • Curve of Experience
  • The Five Forces of Experience
  • 4 Ps in Marketing
  • Globalization
  • Innovation
  • Japanese Management
  • Economy of Knowledge
  • Leadership
  • Lean Manufacturing
  • Learning Organization
  • Long Tail
  • Loyality
  • Management by Objectives (MBO)
  • Market Segmentation
  • Merger and Acquisition
  • Organization Excellence
  • Outsourching
  • Project Management
  • Scientific Management
  • Six Sigma
  • Stakeholder
  • Strategic Alliance
  • Supply chain Management (SCM)
  • System of thinking
  • Theory of X and Y (and Theory of Z)
  • Tipping Point
  • Total Quality Management (TQM)
  • Value Chain
  • War and Strategy
  • Web 2.0
  • Which business you are in?

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